To say it’s been a big year for the Armidale Ex-Services Memorial Club would be an understatement. The SerVies’ huge renovation project is now completed, a team rode in the Tour De Rocks bike ride and of course, there were the 100 year Anzac Day Centenary celebrations. CEO Scott Sullivan talked to us about the changes Members and Visitors can expect at the SerVies and what’s coming up in the next few months.
Scott, it’s been a big year for the SerVies, and we hear you’ve done some great renovations. What exactly did you do?
The Club has undergone an extensive $2.5 million refurbishment. The SerVies has come a long way in the last few years in the services we offer, with top quality entertainment, excellent weekly prizes and promotions for our members, and good value food and drinks. We wanted our facilities to reflect and enhance these changes, so that our Members and Guests could enjoy our venue comfortably, regardless of the reason they are at the club. The renovations include building works, upgraded fire and security systems, TVs, carpet and furniture.
It was a priority for myself and Troy Gale, the Deputy CEO, to have a more open floor plan, so that our patrons had more room to enjoy their meal, watch entertainment or meet friends for a social coffee or drink. The architect conveyed to us the vision of a brighter and more modern floor plan, and it was exactly what we were looking for.
The big differences are our new Coffee Lounge, and the car park entrance has been moved slightly to allow easy access and increase accessibility for wheelchairs and prams, with a ramp and automatic doors. Our new reception area is also located here. The Coffee Lounge serves coffee and light snacks from 10am daily, and you can sit overlooking the creeklands. Our Sports Lounge is now located in front of the Main Bar, the Mill Bistro is at the other side of the club, with lots of comfortable and spacious Main Lounge seating in the centre. To make way for this spacious new layout, the offices were relocated upstairs.
How are you celebrating the new look of the Club?
In line with “Giving more back to our Members”, we are running our biggest ever promotion called “SerVies Extreme Cash Giveaway”, with $250,000 up for grabs in the Major Draw. All members have to do to enter is spend $5 or more at the Mill Bistro or any bar, swipe their membership card and receive an entry ticket into the barrel. Every Saturday night from 8th August to 24th October, 15 names will be drawn out of the barrel. These members will automatically go into the Major Draw on Saturday 31st October. Members do not have to be present at these preliminary draws; however, the first member present on the night will win $500 cash.
We always try to showcase a variety of great entertainment to cater for everyone. There is an amazing energetic country pop trio from Sydney – Victoria Avenue, playing live in our Main Lounge on Friday 21st August. Entry is FREE.
Jasmine Rae, a singer/songwriter who is amongst some of the country greats will be appearing in our auditorium on Friday 25th September.
Or for those of you who like a laugh, David Strassman is returning with his act, including Ted E Bear and Chuck Wood on Friday 20th November.
So it sounds like a great time to visit the SerVies?
Yes, our facilities are now easily accessible for everyone. We have a great new Club, spacious areas where large or small groups can comfortably enjoy the venue. The Main Lounge has been furnished comfortably, so it’s the perfect spot to enjoy a catch up, hold a coffee meeting, or have a meal with friends. Our Bistro is still serving the Roast of the Day, a large variety of Made to Order Daily Specials, along with items off the menu such as Seared Atlantic Salmon, Caesar Salad and our huge Chicken Schnitzel Parmigiana. The Club’s weekly activities, promotions and entertainment are still providing great prizes and fun for our Members and Guests.
Is there anything else you would like to add?
Yes, I would like to thank all the management team and staff for their assistance during the refurbishment project; it was an enormous change, and it couldn’t have happened without their ongoing enthusiasm. Most importantly, to our members and visitors who have showed their continued support for the Club during the construction; we know how challenging it was, but wow – it was worth it. We hope that you are enjoying your Club now more than ever.
If it’s been a while since you’ve visited the SerVies or if you’re new to the area, come in and say hi; we would love to see you.
For more information of what’s on at the SerVies, visit armidaleservies.com.au
This article was from issue 99 of New England Focus.